Joy hails from a rich family heritage of agricultural producers in various forms. Her great-grandfather raised livestock, as well as lowland cotton, and her family continued with a diverse operation that included beef cattle, goats, and horses. Joy has always appreciated the complexities of agriculture and the beauty of nature, that was present in her since childhood.

Joy’s vast background includes sales and marketing, and her passions are rooted in helping farmers and landowners achieve their highest potential on their farms through education, marketing support and strategy, stewardship, innovation and sustainability. In her role as CEO, she often is the logistical mastermind behind the creative agricultural solutions that encompasses product delivery, input scheduling, project management, farm safety training, operational growth and compliance. In addition, Joy provides branding, web design, and marketing strategy—all made for farmers.